Online Marketers…Social Network the Right Way

Posted on 28. Oct, 2009 by Willie Plasencia in Social Networking

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Social networking done right can

result in big dividends for the

online marketer.

Online marketers are embracing social media and networking more these days than ever. Where else can a person connect with other like minded people and share not only about themselves, but share their online business opportunity.

This is why social networking is a great way to build not only relationships, but potential downlines.

Making this all work would require you to first join a social marketing site like Facebook, Bebo, Myspace and Twitter. Your goal is to add like minded friends and build relationships while advertising your site through your signature line, profile or other indirect ways. This will further your chances of online success.

The main objective of a marketer using a social networking  site is to self promote and provide value that facilitates on the back end the potential of someone joining your business or purchasing your product.

If you are considering networking on these sites for your business, be aware that there are unwritten rules that should be followed. Networking the right way and slowly introducing your offer should be the course of action. Selling before establishing a relationship could easily ostracize you and cause a negative effect on your image.

Don’t let this happen to you.

Friends that you acquired used just for advertising purposes will spread the news about you and a sharp decline of responsiveness to all your messages will be evident. You may even be blocked or unfollowed. So as to assure this does not happen to you…

Social networking tips that will

assure social networking success.

1) Build Relationships

#1 on the list for the very reason that social networking sites are exactly what they imply. People come first. If you intend to use a site for prospecting purposes, it is important that you do not let the other person know. Fly under the radar.

Spend time talking more about them than talking about yourself. Constantly provide value in your messages, emails, bulletins. This will score big with your followers. As with any relationship, strong bonds are built over time.

2) Be Patient

I for one am not impressed with someone who has thousands of followers or friends. Especially if they do not show me a reason why that have so many. Reality dictates that is impossible to connect with so many people individually, let alone make a person on your list respond to what you have to say of offer.

Be patient with who you accept as a friend and do not  accept  friend’s blindly. This will benefit you more in the long run.

3) Pay attention to your followers

Responding to what others are saying means that you are involved. That you care. Offering up more information and value than sales pitches will open up avenues of communication between you and your followers.

Know the difference between discussion and attacking. If you have a different view than someone else it is ok to voice your opinion, but make sure to use facts and keep a constructive atmosphere.

4) Be human, Be genuine, be real

Keeping it real, so to speak, helps develop a trusting relationship with your followers. People buy from people they like and trust. This is why you built a list of friends in the first place. To network with people who you think would be a good candidate for your business.

Social networks offer way more than exposure for you and your business. Sharing and learning from others who are like minded can help build your business exponentially. Joint ventures and common ground with other entrepreneurs help reinforce your belief that money can and will be made on the internet.

All the success to you!

Willie Plasencia

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